About Us

We are a fully integrated communications and event agency, turning events into brand-building platforms that deliver results across Asia

Deviant Hero Background

We don't just support events, we help shape legacies

Deviant Asia was founded to bridge the gap between events, sponsorship, and audience engagement, turning every experience into a strategic platform for visibility, growth, and long-term impact.

Backed by decades of experience across industries, our team has powered some of Asia's most influential event campaigns, securing high-value sponsorships, crafting compelling brand narratives, and driving measurable results through integrated marketing.

Our Team

Leadership & Advisory

Our Leadership Team and Board of Advisors bring deep expertise across sponsorship, PR, digital engagement, audience growth, and event strategy. Together, we provide the strategic vision, market insight, and on-the-ground experience needed to elevate events and deliver measurable success.

Liliane Lye

Liliane Lye

A strategic marketing leader with over 25 years of experience, Liliane has led award-winning campaigns and high-impact event strategies across Asia. Her work spans brand positioning, PR, digital marketing, sponsorship acquisition, and destination marketing.

Linda Tan

Tan Sia Lei, Linda (PMP)

A seasoned enterprise solutions specialist, Linda brings over 15 years of experience in complex project delivery, stakeholder management, and client success across Asia-Pacific. With a strong foundation in business intelligence, process transformation, and customer experience optimisation, she has successfully led end-to-end implementations across industries ranging from finance to technology.

Angelica Lim

Angelica Lim

With over four decades of experience, Angelica Lim has led the delivery of Asia’s largest and most complex airshows, summits, and international exhibitions. Operating behind the scenes where precision is critical and the stakes are global, she ensures every element of a high-level event is executed flawlessly.

Mission & Values

Our mission is clear

To help brands and event organisers create lasting impact through strategic sponsorship, PR, and meaningful audience engagement

Impact-First Thinking

We design strategies that deliver measurable, long-term value

Authentic Storytelling

We build narratives that foster trust and strengthen brand equity

Meaningful Partnerships

We cultivate collaborations that go beyond the transactional

Social Impact

Our Commitment to Empowerment

Empowerment is at the core of everything we do. We’re committed to creating opportunities for underserved women and individuals from all walks of life to thrive in PR, marketing, and events — through mentorship, skills training, and flexible work arrangements.

We believe that talent should never be limited by circumstance. By opening real pathways into the industry, we help people gain confidence, achieve financial independence, and build meaningful careers.

Contact Us

Keen to break into PR, marketing or events?