Industry Insights
Real-world lessons from practitioners, not theorists
Bold Ideas. Sharp Strategy. Real Talk from the Field.
With decades of combined experience in events, marketing, and communications across Asia – from Jakarta to Singapore, Brunei to Hong Kong — our boots have been on the ground, crafting moments that move audiences and drive results.
Deviant Insights is where we unpack what really works (and what doesn't). These are field notes, not fluff – drawn from live campaigns, high-stakes launches, and lessons you only learn by doing the work.
We are not theorists.
We're practitioners.
And this is where we share what we've learned – the hard way.
What You'll Find Here
Field Notes
Unfiltered learnings from real projects across Asia. We tell it like it is — the wins, the pivots, and the moments that made us better.
Playbooks
Practical frameworks, templates, and campaign models ready to plug into your next pitch or activation.
Perspective
Thought pieces that challenge the status quo and ask better questions. From shifting audience behaviours to brand accountability — we go there.
Spotlights
Features on standout partners, clients, and campaigns that dared to do things differently and made an impact.
Subscribe & Stay Ahead
No noise. Just sharp insights you can use.
Each week, we drop tested strategies, behind-the-scenes wins (and fails), and the kind of intel you wish someone told you sooner – straight into your inbox.
Featured Articles
The Sponsorship Deck That Closed in 7 Days – Here’s Why
Not every pitch needs 30 pages. We break down the anatomy of a lean, sharp proposal that landed a six-figure deal.
Are You Designing for Your Audience, or for Approval?
Safe isn’t always smart. A candid look at stakeholder bias and how to create experiences that actually resonate.
When the Backup Plan Became the Breakthrough
How a last-minute shift turned a near-disaster into one of our proudest campaign moments.